You can use if/else statements to insert different content for different customers, or for different events. 

If and else statements use a curly bracket and a percentage sign, like this:

{% if customer.firstName == "John" %}

Remember that any if statement always needs an ending:

{% endif %}

So a full message template could look something like this:

{% if customer.firstName == "John" %}Your name is John!{% else %}Your name is not John.{% endif %}

You'll notice we've added an else statement into the snippet above. This is optional, but helpful for defining a default message.

For a customer with the first name "John", the above template would send:

Your name is John!

Otherwise, it would send:

Your name is not John.

Although these examples aren't particularly interesting, if/else statements give you a lot of flexibility. For example, you could add extra content for your members, or use different language for different audience segments.

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