Text messages over 160 characters are counted as one message per 153 characters, so it pays to be concise!
crowdEngage includes a built-in URL shortener which will replace every web address included in a message with a unique short link for each recipient. Add your long URLs into your message template as normal and they'll be converted automatically - you don't need to do anything special!
As each recipient will receive a unique link, the clickthrough rate can be accurately measured. Contact Support to receive a copy of your click stats report.